What Is Internet Marketing?

Internet marketing is the usage of Internet to advertise and market services or products. It is also known as e-marketing and online marketing. It uses the World Wide Web to create awareness of a given product/service to the target clients. It can take several forms ranging from search engine marketing, blogs, social network advertising, e-mail marketing and on-line video advertising and others. Here you will find the brief description of some of the important techniques used in web marketing.

Search Engine Marketing
This strategy involves the use of unique key phrases to improve the rankings in search engine results. Usually, the organizations will research and assess results from previous searches and design a proper and effective keyword to use to market their website. It may also include rewriting the website’s content in order to get higher ranking in specific search engine results in a process called Search Engine Optimization (SEO). SEO can be achieved by using local SEO that markets a company through its location. Whenever people search for the geographical region in which the organization is, they learn about the presence of the said organization. Thus, it captures clients within the immediate region of its location. In the same manner, off page and on page search engine optimization techniques are also used. For instance, the preferred keyword’s density may be ideal at the website’s home page, while others create back-links in third party websites. SEO techniques are much useful and better to generate an organic presence in the search engine results.

Pay Per Click (PPC) Marketing
Generally, successful and popular companies sell marketing spaces in their sites to willing purchasers who have pertinent keywords that are associated to such sites. Nonetheless, advertisers only pay for impressions leading to visitors. Nonetheless, PPC is also effective in boosting an organization’s search engine rankings, creating brand awareness, boosting revenue as well as attaining a market share via customers’ mobilization.

Social Media Marketing
Social websites have become trendy and favorable platforms to carry out marketing. It works on the basic principle of word of mouth and the outcome is an earned media and not a paid media. It entails getting a product/service known by utilizing social websites. As the users communicate with each other, they spread the information about the product or service. The advantage is that the information about the said product or service is spread quickly and much more effectively.

Video Marketing
Online videos are also being used these days to create awareness and inform people about various services and products. According to SEO professionals, videos are much more likely to get better ranking and therefore online videos have become a popular tool of web marketing.

Paid Search Engine Marketing
It’s a strategy used by search engines whereby they allow companies to purchase a space within their search results from where they can advertise their products/services. Generally, willing organizations purchase space in websites with particular keywords, mostly associated with their products/services. Eventually, the popularity of the product/service improves with the sites’ popularity; hence the products/services are associated with popular searches.

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This post was written by editor on February 22, 2013

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