What exactly is Web 2.0?
Almost everybody seems to be talking about Web 2.0 these days. Never mind the fact that many people throw around the term without knowing too much about it.
Do you do that too? Don't worry. You're not alone. But it's time you explored what it was.
Before we get into Web 2.0 software and define what it is in dry as dust terminology, take a moment to answer my question: What do these websites have in common: wikipedia, del.icio.us and Ning?
The answer is simple really. They are all websites that aim to use the power of the information highway (a.k.a the Internet) to hook people together. They look to users to create quality content, share expertise and provide balanced opinions (and checks) through social interaction. Their fundamental ideology is this: people have an axe to grind, so, why not let them do it in public? Give them a place to express themselves and the resulting system will grow exponentially. Obviously, social networks built around a common theme are quite successful.
Web 2.0 decoded
Web 2.0 marketing strategies consist of a number of Internet marketing software that operate on the belief that when you invite your users to create and contribute to your content pool, you will get unbelievable volumes of traffic. Participating in these kinds of strategies can raise your profile and help you promote your business, products or services.
As you know, there is a hot race to possess certain pockets of data. So, what do you do if you're not the only one to own that data? The next best thing. Shout the loudest, so people flock to you for information and don't go to your competitors for it. The one who shouts the loudest gets the meatier portion. It's as simple as that. “Harnessing collective intelligence” is how O'Reilly defines it. Directing hordes of traffic is how web masters see it.
Web 2.0 marketing tools
Now let us look at the tools available to us.
Some of the most common Web 2.0 strategies include social bookmarking, RSS marketing, video marketing and blogging.
Blogging is one of the most highly touted features of Web 2.0. RSS comes a close second. It allows users to subscribe to a page so he or she gets fresh content every time the original page changes. Video marketing is hot too because it allows people to put up videos easily. In this way, they can give their visitors an experience hitherto unheard of on the net – that of seeing, listening and absorbing at the same time!
These are all effective ways in which you can make your presence felt on the web. Soon, your visitors believe that you are a force to be reckoned with.
Why is Web 2.0 marketing important?
There was a time when people believed in the saying ‘not the best product but the product with the best marketing wins'.
In the past, getting noticed on the Internet was relatively easy. There was little choice and less competition. So, making a splash in the pond of Internet marketing was relatively easy. Naturally, all efforts went into traditional marketing strategies.
Today however, things have changed.
Today, marketing is not about bagging that first visit. Getting repeat visits from users is what selling is about. Why should users come back to you when they have so many places to go? Of course, people who browse the net have very short memories and they will dump you if you don't keep yourself in the full blast of their view.
To keep yourself in the forefront of your competition, you have to post often and post well. Sometimes, its blogging, other times syndicating. Using video and audio to deliver eye-pulling and breath-catching attention is what the game calls for.
As a web marketer, there are things that you can do and should not do. Wasting your time trying to feed your RSS or logging on to thirteen websites so every webpage of your site gets bookmarked are among the things you should NOT do. Why?
Besides the fact that routine actions like these are thoroughly boring, there is the time factor you have to look at. Would you rather bookmark your website in 10 different sites manually and spend 7 hours every week doing it, or use submission software that does the same work leaving you free to do something else?
One of the secrets of successful Web 2.0 marketing is to use a bag-full of internet marketing software that takes the aches and pains out of the process for you through automation.
Web 2.0 is here to stay and those that get on the bandwagon quicker will be able to utilize the power of this unique technology longer and fuller than those who wake up to it, say a year later.
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