One Way Link Building.

While this is meant to be a product review for Michelle Macphearsons’s "30 MINUTE BANK LINKS", I have not said anything about the product itself, but have dealt with what is needed for ONE WAY BACK LINK BUILDING.

However, I must say that Michelle Macphearsons’s "30 MINUTE BANK LINKS", does do justice in meeting the criteria discussed and achieving the desired goals. "30 MINUTE BANK LINKS" receives my tick of approval for the purpose of BUILDING SEARCH ENGINE APPROVED, BACK LINKS.

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The Relationship Between Search Engine Ranking And Link Building.

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There has been a lot of talk about various changes happening with the way search engines rank websites in connection with link building. However, they haven’t changed as far as one way links to your website are concerned, especially if they come from quality sites that are closely related to yours. You can be sure that you will get the search engine’s stamp of approval when they see the number of relevant websites linking to yours simply because you provide great content and based on this, they increase your page ranking.

This sounds simple enough and establishes the relationship between the search engines and your website’s inbound links. So long as you have one way links coming to your website naturally, you need not ever worry about losing your page ranking. A high page ranking automatically means coming up in the first page of the search engine’s results, which means driving traffic to your website that you can convert into customers.

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Link Popularity – A Major Traffic Generator.

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You would be amazed to know that quality links to your website are capable of bringing you more targeted traffic than a search engine can. When other related niche sites and blogs choose to link with your site, you will enjoy targeted traffic specifically looking for you, which is any Internet marketer’s ultimate goal. Your link popularity increases and the search engines smile at you. Links generate traffic that even search engines cannot independently bring to your website. When you use the right linking strategies, you will receive free traffic to your website. That is why it is said that the success of a website often depends on the kind of links. If you don’t have links, you have a major uphill task ahead of you, both in terms of getting the search engines to notice you, as well as getting the traffic you dreamed of.

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What Benefits You Can Expect From Links.

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We can safely conclude that when you focus on one way link building strategies, you can expect increased targeted traffic from the site that has linked to yours and also experience a better ranking for the keywords you are targeting. You would have probably noticed that websites that seem to have a continuous flow of good traffic also have a number of quality incoming links. To know exactly how many incoming links the website has, there are tools that can help you get this information.

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How To Go About One Way Link Building.

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Let’s think about why a webmaster would want to link to your site. When they perceive that your website has good content or resources that their visitors may be interested in, they will want to link to your site. Search engines appreciate good content with the right keywords because they can bring visitors who look for these keywords to your site.

Webmasters are always on the look out for quality content to link to, and if your site provides it, they will point their visitors to you voluntarily.

Therefore, one way of building links is by providing quality content and free resources that others can link to. If you enjoy writing articles in your area of expertise, you can post them on your website as well as in article directories with a resource box that has a link to your site. By allowing other webmasters to use your article in its entirety, you can have visitors heading for your website for more information.

These days, Internet marketers are recognizing how participating in forums and online discussion boards can help them. You can get yourself established as an expert in your field by contributing useful comments that make people look up to you for more information and link to your website.

Like the above, there are several methods that help you increase your link popularity. You could go through a variety of these and patiently go through the process of building links to your website over a period of time. Alternately, you could take the help of guides that can help you in your one-way link building process in a very short time, resulting in high page rankings and targeted traffic.

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The Role Of Back links And Why They Are Important.

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Any information on search engine optimization or SEO that you come across will emphasize the importance of back links in optimizing your website for the search engines. Back links or inbound links are the links that point to your website. How popular your website is will be judged by the number of back links pointing to it. You get ranked highly by search engines when your website has a lot of quality back links. Search engines perceive such websites as relevant to a search. Here it is important to remember that quality scores over quantity of inbound links.

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How Quality Of A Back Link Is Determined.

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Obviously, your website must have quality content for a search engine to gauge the quality of its back links. Suppose your website has a lot of inbound links. Your website will be considered to have high link popularity when these links come from sites that complement your site or are relevant to the content on your site. If the inbound links come from sites that do not relate to your content, then your website does not get ranked by the search engines. Thus it is relevance that determines quality. Here’s an example. If your website is about dog kennels and you receive a back link from a website about dogs, then you could say that this link relates to your site. If it happens to be about dirt bikes, then the link is not relevant. It is therefore essential to build incoming links that are natural and not contrived.

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Link Building Must Be A Natural Process.

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Search engines take the issue of back links very seriously. The more interesting and useful your website content, the more your chances of receiving incoming links. While there are ways in which you can stage-manage the links on your own website, it’s a lot harder to get inbound links. It is not advisable to cheat the search engines as some marketers have come to realize especially with the stringent criteria that search engines have. Link farming is quite rife and uses unfair methods to generate inbound links. This is quite risky since it can get your website wiped out and put you out of business. Instead, it is better to use link building methods that are legitimate and not so difficult to follow.

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One-Way Link Building.

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Links can be one-way or reciprocal. Reciprocal links were thought to enhance a website’s rankings. Also called link exchanges, this is how it works. One webmaster exchanges links with another webmaster with these links pointing to each other. Unfortunately there are instances where these websites are not related to each other and therefore went unnoticed. Reciprocal links are a delicate issue since you can have a problem on your hands if you happen to link to a non-trustworthy site. So it is worthwhile to be selective about which sites are being linked to. This means a site that is relevant and is not stuffed with outbound links on its web page.

Webmasters who own multiple sites must also be cautious about linking them. Interlinking makes sense only if you want to point your visitors to information that is valuable to them.

More and more web masters are coming to the conclusion, considering the changes in Google’s algorithm, that one-way link building is the best way. It is important to monitor where your back links are coming from. It’s a fact that Google loves a website that has a lot of quality incoming links because this in turn means that the website will not only get ranked highly in the search results, but also receive a lot of targeted traffic. Traffic converts to sales and profits.

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Quality, Not Quantity.

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It is very important to build back links of a high quality if you are serious about search engine optimization. These links are best because they establish your website as one that provides value to its visitors especially since these links are natural. What web master would want to link to a site that doesn’t benefit his website visitors? Link building is not a cakewalk. But there are valuable guides from experts who explain exactly how to achieve high search engine rankings and link popularity through easy to use methods that also generate heavy targeted traffic. It is worthwhile checking them out.

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Posted under General

This post was written by Noel D'Costa on January 9, 2011

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