Internet Marketing – All That You Should Know

Internet marketing is also called e-marketing, digital marketing and web marketing. It is the use of networked technology to market services and products. It consists of a lot of elements, which I will explain in this article. It is composed of active and passive building blocks since it takes many elements from marketing itself. Among passive building blocks you can get strategy, marketing research and crowdsourcing. The active blocks include many promotional channels like web design, writing for online channels and mobile development. When combined with Internet these elements get new life as Internet is a clearly distinct medium compared to traditional marketing.

The discipline can be divided into categories depending on which stage the project is at. For the passive phase where information is gathered you can find strategy, market research and crowdsourcing. This phase is of the utmost importance to succeed as keyword research, a content creation plan, branding guidelines and service or product offerings set the way for how much and in what form the other building blocks will be required.

Based upon this research, marketing material has to be designed, therefore the need for specific skills, individuals or companies providing specialized knowledge are required in fields for example web design and development, writing for online channels, mobile development, email marketing, online advertising, search engine marketing, search engine optimization, PPC advertising, social media and online public relations.

Internet marketing is not just a one time work, it is an ongoing effort through which a company takes care of its most important asset, the clients. Automation plays a substantial role in the goal of satisfying customer’s needs and answering their questions, that’s where Customer Relationship Management (CRM) is required. Monitoring customer’s previous transactions set the way to integrate each one into a funnel where each customer is at a different level. To effectively manage cross-sells, up-sells and to provide assistance this is the preferred professional term used by the online marketing experts.

It is very important in order to ensure continuous improvement; therefore continuous measurement of progress is a really important part of this process. A variety of ways are available for doing this, and one of them is by tracking what is working and what is not. Key Indicators show quantitatively the results obtained and they can be gathered by means of analytics software.

It is important to notice all these elements blend together according to the individual needs of a project or venture. The final goal of these building blocks is to improve conversions. A conversion is when a website visitor makes a predefined action such as making a click, writing their primary email, filling out a form, sending a request or buying a service or product. This is done by tuning the website in such a way to facilitate these conversions to happen and to bring qualified traffic in enough quantities to achieve the desired goals in terms of reach, qualified prospects or sales. As you can imagine, web marketing is here to stay.



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This post was written by editor on February 22, 2013

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