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What Went Wrong With My Online Press Release?

 

Press Release Submission Boosts Your Rankings
 


The online press release has recently emerged as one of the most powerful promotion tools in internet marketing. Press releases in themselves have been around for years but it's only recently that they have begun to flex their muscle on the internet. The virtual playing field has made the ordinary press release into a monster marketing machine that anyone can use.

And yet, it's not uncommon to hear sob stories of people who haven't gone laughing all the way to the bank. Some of them have paid as much as $400 to hire a professional distribution service to do their press release for them. And yet the effect on their online business hasn't been that great. Why is it that some people get tons of traffic just hours after their press release while others don't? What's the secret?

 

Don't Be Lazy Just Because It's Easy!


One of the advantages of doing online press releases often becomes one of its main drawbacks. When compared to other search engine optimization methods like cracking algorithms and buying backlinks, writing press releases is very easy. Technically, all you have to do is write a page of strong, original content based on your launch or new product. Then, of course comes press release submission.

The content is the driving force of the press release and has to be written in a certain manner. This is precisely where so many people make their mistakes. You can't just write what you feel and then send it on its way. Here are some press release basics you should keep in mind:

  • Make sure your headline and opening paragraph are strong and to the point. People should be able to understand the essence of your press release right from the beginning. Make sure the writing is powerful but clear, so that people feel like reading it.
  • Remember that a press release goes to the media, so you have to write for the media. That means making sure your release is newsworthy and covers the five 'W's of journalism.
  • Always stick to the facts in a press release- never, ever embellish the truth. If you find yourself stretching things in your content, perhaps now is not the right time to send out that press release. Remember that you have to deliver on what you state in your release or you will lose credibility.
  • Always write in active voice. Avoid using the exclamation mark at all costs.
  • Avoid unnecessary hype. The consumer can see through those kinds of gimmicks and will quickly lose interest if the focus of the press release isn't clear.
  • If you're going to include a quote from a person or company, always get permission to do so first.
  • Never forget to include a link back to your site. This is essential to the marketing power of the press release.

 

Other Things To Remember


It's not enough if you have a killer press release- you have to make sure it is distributed in the right way. There are a number of free distribution sites available and they may seem very attractive, especially when compared to sites that charge around $400 per release. But when it comes to distribution, it's the quality that is of paramount importance.

The majority of free distribution sites will not send your releases to the right places. And let's face it, if your press releases are just sent out at random, you might as well send them out yourself. A paid press release service is your best bet but you don't necessarily have to fork over hundreds of dollars for good service. Alternately there’s the option of free publicity software.

When deciding on a good distribution site, make sure that they have direct feeds to the media. Also ensure that they target the right kinds of media outlets as well. For example, if your press release deals with a software product, make sure the releases go to the relevant publications. A good distribution service will also have access to journalist's inboxes as well.

Once your press release has been sent on its way, start thinking of other uses for it. The best thing to do is build on it or shorten it so you can use it in articles, blog posts and ebooks. Remember to add it to your website as well. Invest in the right press release software. In this way, you can be sure that your online press release will continue bringing you traffic, years after its release.

 

 

 

 

 

 

The virtual playing field has made the ordinary press release into a monster marketing machine that anyone can use....

 

 

 

 

 

 

 

 

 

 

 

The majority of free distribution sites will not send your releases to the right places....

 

 

 

 

 

 

 

 

 

 

 

Invest in the right press release software. In this way, you can be sure that your online press release will continue bringing you traffic, years after its release....

 

 

 

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