Engine optimization can be done in 2 ways - the honest one (white hat) and the dishonest one (black hat).
White hat optimization refers to legal website optimization methods, recognized by the search engines.
Black hat engine optimization tactics are way to cheat your way to higher web site ranks. If the search engines find out that (and they tend to do), your site will get penalized and thrown at the end of the search results.
Black hat actually represents illegal ways of link building.
There are two parts of website optimization - on-site optimization and off-site optimization.
On-site optimization represents proper inter-linking of your site pages, domain name, page names, size of page, HTML tags' optimization (title, meta keywords, meta description, alt tags of images, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good engine optimization and accounts for about 25% of your website rank in search engines.
Off-site optimization refers to to acquiring proper links pointing to your web pages. The most vital thing about the linking is which website is the link coming from and what the anchor text is (it needs to be relevant to your site content).
Let's suppose we have a web site A, which is about pet training, and website B, which is about making money online, both linking to your web site X, which is also about earning cash.
In both cases, the link's anchor text should be relevant to your web site content and should contain phrases that you want to rank high for. Anchor texts similar to click or click here will be absolutely useless. As a matter of fact, anything other than your relevant phrases would be useless.
If we suppose that both sites, A site and site B, link to your website, X, with relevant keywords (such as make money online), the link from page B has a higher significance than a link from page A, but both are good as they are relevant.
A link is considered a vote from one site to another. Google pagerank (Google's view of web site's value, is between 0 and 10) is another relevant key for rankings on Google. The higher the pagerank of the website linking to your website, the higher the link value in Google's perspective. You should get links from all relevant pages, not just high pagerank websites.
Actually, all links with relevant anchor text, acquired in a search engine-friendly way, are good for your web site ranking. Never end the linking process, even when you rank first on all search engines for your wanted keywords.
There are a lot of keys search engines take into consideration when they rank web sites, such as page sizes (should be less than 100 kilobytes), domain age, quantity and quality of links, link age and many others. It could take years for you to acquire your hoped search engine rank.
Engine optimization is very time-consuming, but provides long-term results and is essential for any successful online company. If you need search engine submission or other guaranteed seo services, use a specialist organic seo company to do the work for you!
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